The film is based on real events that took place in Argentina in the 1980s. The protagonists are Clan Puccio, a normal middle-class family who seems to be doing well.
What no one knows is what the family does for a living. The Puccio are dedicated to the kidnapping, using their appearance of normal family, in which all have an established role.
The father is the one who plans everything. He is the brain of the operations and uses his son Alejandro, who is a star of the sport, to approach the victims and investigate their habits without raising suspicions.
All members of the family participate in one way or another in this industry, which despite being despicable is very lucrative thanks to the relatives of the kidnapped are willing to anything to get the money of the rescue.